LIVE WORK PHILADELPHIA
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WHY PHILADELPHIA NEEDS A RESIDENT ​ATTRACTION ​PROGRAM 
At the beginning of the 1970s, more than 8 in 10 of the city’s census tracts were predominantly middle class. By 2010, just over 3 in 10 fit that description. This significant demographic shift had far-reaching consequences that now include the city having the highest poverty rate among major U.S. cities, and a middle-income population that is always vulnerable to decline. 

​Although our population appears to be no longer in decline, and initiatives to improve social and economic mobility for residents are underway, additional strategies are required as peer cities continue to attract people with greater pace, diversity, and higher educational attainment and income levels, which benefit those cities with increased tax revenue, talent for local employers, neighborhood and community revitalization, and resident retention.​

Philly’s reasonable cost of living in comparison to cities such as New York, Boston, and DC should elevate the city's standing as a desirable urban place to work and live; yet, the city struggles to attract people in general and specifically diverse middle-income people, often because of a lack of familiarity with the city and significant lack of brand awareness among diverse populations outside of the region.

Elevating the level of socioeconomic diversity via the growth of the city's middle-income population can help Philadelphia thrive. This can also better ensure that current efforts to improve quality of life and social and economic mobility for residents take hold. We can use the post-pandemic period as a true reset and avoid falling further behind peer cities that have proven more adept about leveraging diverse middle-income earners as a strategy for holistic economic growth.
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