WHY WE CREATED A RESIDENT ATTRACTION PROGRAM FOR PHILADELPHIA
At the start of the 1970s, most of the city’s census tracts were largely middle class; by 2010, just over 3 in 10 fit that description resulting in wide-ranging effects on the city's socioeconomic structure, and a demographic imbalance that continues today notably, the city having the highest poverty rate among major U.S. cities, and a persistently vulnerable middle-class. Although our population is growing again, and initiatives to enhance social and economic mobility for residents have been launched, additional strategies are needed as peer cities continue to attract people with greater pace, diversity, and higher educational attainment and income levels.
Some cities are fortunate as they benefit more from a natural influx of talent and people whereby their city's brand, job concentrations or the makeup of their population and lifestyle assets make them attractive choices for relocation. Philadelphia is much less fortunate, and as people increasingly consider leaving high-cost areas, Philly's reasonable cost of living compared to peer cities should elevate the city's standing as a desirable place to work and live. However, the city struggles to attract people in general, and particularly diverse middle-income people, primarily due to a lack of significant brand awareness among diverse populations outside of the region.
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Increasingly diverse lifestyle assets influence greatly how a city is looked upon when considering a move. Our diverse communities contribute greatly but they have been historically smaller, poorer and less diverse compared to peer cities (see example) resulting in our city and brand being overlooked via online searches by professionals and families from individual diverse communities.
Attraction programs have served the city well when Philly's brand was not well understood or lacked connection with individual groups; consider Visit Philadelphia for tourism and Campus Philly, which attracts and connects college students to the assets and benefits of living and working in the city upon graduation. Now, we believe the city must prioritize the growth of its middle class and fully embrace diverse segments in order to tackle the demographic imbalance that limits the potential of the city. |
Live Work Philadelphia is endorsed by
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Letter from Mayor here
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