Our mission is to expand and diversify
Philadelphia's middle-income population.
Our goal is to inject social, cultural and economic energy to the city to enhance the city’s socioeconomic diversity, and generate greater economic stability and vibrancy across the city.
We are a domestic resident attraction marketing program. Through targeted messaging, ad campaigns, and branding strategies, we aim to direct visitors to our digital platforms where they can explore the wide range of career and life opportunities in Philadelphia, and thus better position Philadelphia's brand in the minds of young professionals and families.
BOARD OF DIRECTORS
Jose Aguirre
Sr. Manager, Gov't & External Affairs at PECO
Kyle Darby
President & CEO
Darby Public Strategies
Alejandro Bedoya
Player & Team Captain at Philadelphia Union
Kathryn Epps Roberson
CEO, The Fund for the School District of Phila.
Mia Fioravanti
VP, Corporate Affairs at Hilco Redevelopment
Jon Geeting
Director of Engagement at Philadelphia 3.0
Joann Gonzalez Generals
Director, Upward Bound Program at PENN
Kris Mendoza
Executive Producer
Maestro Filmworks
Cara Petonic
VP, Strategic Initiatives
Comcast
Natalie Shieh
COO/SVP, Northeast Region
Urbane Development
Chad Eric Smith
Senior Director, Communications
Mural Arts Philadelphia
Javier Suarez
Executive Director
Live Work Philadelphia
Antonio Valdes
CEO
Children's Crisis Treatment Center
Joseph Reyes | Ex-Oficio
Principle
JL Reyes Accounting & Tax Service
ADVISORY BOARD
Economy & Urban Planning
Emily Dowdall, President of Policy Solutions at Reinvestment Fund
Karen Cilurso, AD, Livable Communities, Del Val Regional Planning Commission
Elijah Davis, Research OfficerResearch Officer, The Nowak Metro Finance Lab at Drexel University
Deborah Diamond, Director, Anchor Economy at Federal Reserve Bank of Philadelphia
Anne Fadullon, Founding Principle, Make Advisory Services
Jeff Hornstein, Executive Director, Economy League of Greater Philadelphia
Job Itzkowitz, Executive Director at Old City District
Ryotaro Tashiro, Sr. Outreach Economist, Federal Reserve Bank of Philadelphia
Frank Robinson, Director, Econsult Solutions
Maurice Goodman, Senior Consultant, Gordon Policy Group
Education
Melanie Hidalgo-Britt, VP of Development at Building 21
Joana Díaz, Educational Technology Specialist at the School District of Philadelphia
Government
Danilo Burgos, Member, PA House of Representatives (District 197)
Vanessa Caracoza, Deputy Executive Director - Office of the City Commissioners, City of Philadelphia
Derek Green, Special Council, Bellevue Strategies
Max Weisman, Communications Director at Councilmember Isaiah Thomas
Hospitality, Tourism & Conventions
Maria Grasso, SVP, Convention Division, Philadelphia Convention & Visitors Bureau
Ben Rush-Goebel, Director of Programs at World Affairs Council of Philadelphia
Housing, Real Estate
Lauren Gilchrist, EVP & Market Leader Greater Philadelphia at Newmark
Population & Demographics
Thomas Ginsberg, Sr. Officer, Phila. Research/Policy Initiative at Pew Charitable Trusts
Peter Gonzales, Senior Advisor, The Welcoming Center
Emilio A. Parrado Ph.D., Director, Population Studies Center University of Pennsylvania
Anuj Gupta, President & CEO, The Welcoming Center
Small Business & Entrepreneurs
Isabelle Kent, Executive Director, Philly Startup Leaders
Jabari Jones, President, West Philadelphia Corridor Collaborative
Andy Toy, Policy Director, Philadelphia Association of Community Development Corporations (PACDC)
Workforce & Talent
Sheila Ireland, President & CEO, Philadelphia OIC
Nicole (Nikki) Pumphrey, VP of talent and workforce at the Chamber of Commerce of Greater Philadelphia
Andrew Zidel, Associate Director of Employer Relations